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Carmela Fortin

Marketing Coach

Former VP of Marketing, Demand Generation, SightCall

About

I help leaders who feel stuck or uncertain about their next steps find clarity, confidence, and a clear path forward. With over 16 years of experience leading teams in AI SaaS and Enterprise growth, I offer a practical and empathetic approach to the next chapter of your growth. Whether you’re struggling to align your team, scale your business, or build resilience, I’m here to guide you through challenges and help you take action.

I’ve worked in leadership roles across both AI startups and global enterprise organizations, leading teams to drive results and build systems that work. As Vice President of Marketing at SightCall AI, I led global teams and drove multimillion-dollar pipeline growth, helping the company earn recognition as one of the Inc. 5000 Top 500 Fastest Growing Software Companies. I was featured on Bloomberg, A&E and FOX Business on how to help companies rise to meet customer needs with new technology.

At Unsupervised AI, I built sales development and marketing teams that drove quarterly growth that led to a Series B Funding Round of $35M. Throughout my career, I’ve built a reputation for turning complexity into clarity and delivering results. I’ve led teams of all sizes, from startups to global enterprises, managing multimillion-dollar growth initiatives and creating systems that foster alignment and success.

Across my career, I’ve partnered with executives, founders and teams to tackle the tough stuff—streamlining processes, building alignment, and managing rapid change.

As a Latina leader in tech, I understand what it’s like to face uncertainty and forge new paths in high-pressure environments. I bring a relatable, supportive perspective to my coaching, helping leaders build confidence, take decisive action, and achieve their goals without feeling overwhelmed. My coaching style is approachable and practical—I don’t believe in one-size-fits-all advice. Instead, I work with you to find solutions that make sense for you, your team, and your business.

I am an ICF Certified Organizational Development Coach (CODC) from Symbiosis Coaching with a Bachelor’s degree from the University of Washington and additional training in remote team management from Harvard University.

When I'm not at work you can find me on a trail in the North Cascades or in my backyard pyrography art studio.

My goal is to help you make real progress toward your goals—no matter where you’re starting from - let's do this!

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